In the late 1980's Anna Holtblad pioneered an entire new generation of new Swedish fashion talent now emerging in the international scene.Her costumers are women of all ages who keep adding new Holtblad garments to their wardrobes season after season, while using her signature pieces such as double breasted knitted club blazers and trumpet leg trousers as "corner stones" in their looks.
“To me continuity is crucial”, Anna Holtblad says. “Fashion in its nature is all about trends, but the ultimate goal for me as a designer is making garments that feel just right here and now, but that can also become a favorite wardrobe piece for many seasons to come”.
