The idea behind Boob nursing wear was born on a cold, windy day in the autumn of 1999. I watched my sister nursing her newborn son in a park in Stockholm, waist bare to the icy northern wind. Then and there, I decided that it should be every woman’s right to nurse in clothing that is comfortable and in style.
The answer was Boob nursing wear, a Swedish patented innovation that will make you look great. And that was just the beginning. Today, we’ve got you covered from maternity through nursing. Motherhood is an amazing journey and we are here to help you make it in comfort with clothing making you look best, all the way from tiny bump to baby at your breast.