The very first jewelry from KumKum was introduced in 1996. Sales began on a modest level in southern Sweden and then took off in the rest of the country. Now KumKum has created a fairy tale success story. The uniquely individual pieces adorned with precious stones, pearls, and minerals from all over the world have become extremely popular. Today, these exquisite pieces are available all over Scandinavia - and interest is growing in the rest of Europe.